[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.spaarch.cz\/vice-nez-25-milionu-firem-sazi-na-instagram\/#Article","mainEntityOfPage":"https:\/\/www.spaarch.cz\/vice-nez-25-milionu-firem-sazi-na-instagram\/","headline":"V\u00edce ne\u017e 25 milion\u016f firem s\u00e1z\u00ed na Instagram","name":"V\u00edce ne\u017e 25 milion\u016f firem s\u00e1z\u00ed na Instagram","description":"Instagram se stal soci\u00e1ln\u00ed s\u00edt\u00ed, bez n\u00ed\u017e si dnes sv\u00e9 \u017eivoty dok\u00e1\u017ee p\u0159edstavit jen velmi m\u00e1lo z n\u00e1s. Bezm\u00e1la miliarda lid\u00ed z cel\u00e9ho sv\u011bta tr\u00e1v\u00ed dennodenn\u011b na Instagramu i cel\u00e9 hodiny a tato s\u00ed\u0165, pat\u0159\u00edc\u00ed Facebooku, se tak stala jejich pomysln\u00fdm oknem do sv\u011bta, v n\u011bm\u017e se spojuj\u00ed s ostatn\u00edmi u\u017eivateli. Instagram je v\u0161ak rovn\u011b\u017e […]","datePublished":"2023-05-10","dateModified":"2023-05-10","author":{"@type":"Person","@id":"https:\/\/www.spaarch.cz\/author\/#Person","name":"","url":"https:\/\/www.spaarch.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f7320ca526354d2794ceb75173050bfa147af8617816df401a16569341b5fbaf?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f7320ca526354d2794ceb75173050bfa147af8617816df401a16569341b5fbaf?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"spaarch.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.spaarch.cz\/wp-content\/uploads\/img_a309729_w2165_t1520762781.jpg","url":"https:\/\/www.spaarch.cz\/wp-content\/uploads\/img_a309729_w2165_t1520762781.jpg","height":0,"width":0},"url":"https:\/\/www.spaarch.cz\/vice-nez-25-milionu-firem-sazi-na-instagram\/","wordCount":400,"articleBody":"Instagram se stal soci\u00e1ln\u00ed s\u00edt\u00ed, bez n\u00ed\u017e si dnes sv\u00e9 \u017eivoty dok\u00e1\u017ee p\u0159edstavit jen velmi m\u00e1lo z n\u00e1s. Bezm\u00e1la miliarda lid\u00ed z cel\u00e9ho sv\u011bta tr\u00e1v\u00ed dennodenn\u011b na Instagramu i cel\u00e9 hodiny a tato s\u00ed\u0165, pat\u0159\u00edc\u00ed Facebooku, se tak stala jejich pomysln\u00fdm oknem do sv\u011bta, v n\u011bm\u017e se spojuj\u00ed s ostatn\u00edmi u\u017eivateli. Instagram je v\u0161ak rovn\u011b\u017e vhodn\u00fdm m\u00edstem pro obchod, nebo\u0165 mnoh\u00e9 firmy jej vyu\u017e\u00edvaj\u00ed, aby prost\u0159ednictv\u00edm sv\u00fdch fotografi\u00ed a obr\u00e1zk\u016f upoutaly pozornost u\u017eivatel\u016f, tedy sv\u00fdch potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f. Takov\u00e1to strategie se jev\u00ed jako z\u00e1ruka jist\u00e9ho \u00fasp\u011bchu, co\u017e dokazuje v\u00edce ne\u017e 25 milion\u016f obchodn\u011b zam\u011b\u0159en\u00fdch profil\u016f, jen\u017e jsou na Instagramu registrov\u00e1ny. Zm\u00edn\u011bn\u00e1 cifra, kter\u00e1 byla je\u0161t\u011b p\u0159ed n\u011bkolika m\u011bs\u00edci nemysliteln\u00e1, se za necel\u00e9ho p\u016fl roku stala realitou. Za tuto dobu se toti\u017e po\u010det firemn\u00edch profil\u016f rozrostl o cel\u00fdch 10 milion\u016f.
 Zd\u00e1 se tedy, \u017ee taktika osloven\u00ed potenci\u00e1ln\u00edho klienta v jeho voln\u00fdch chv\u00edl\u00edch m\u016f\u017ee b\u00fdt nadm\u00edru \u00fasp\u011b\u0161n\u00e1. Pr\u00e1v\u011b u\u017eivatel\u00e9 soci\u00e1ln\u00edch s\u00edt\u00ed jsou on\u00edm rozd\u00edlov\u00fdm faktorem, kter\u00fd od sebe jednotliv\u00e9 firmy odli\u0161uje. Cel\u00fdch 80 % u\u017eivatel\u016f maj\u00edc\u00edch na Instagramu sv\u016fj profil ji\u017e uzav\u0159elo s p\u0159\u00edslu\u0161n\u00fdmi spole\u010dnostmi minim\u00e1ln\u011b jeden obchod. Z tohoto procenta u\u017eivatel\u016f jich pak 200 milion\u016f nav\u0161t\u00edv\u00ed denn\u011b profil n\u011bjak\u00e9 firmy. Pozoruhodn\u00e9 ov\u0161em je, \u017ee dv\u011b t\u0159etiny t\u011bchto n\u00e1v\u0161t\u011bvn\u00edk\u016f tvo\u0159\u00ed ti, kte\u0159\u00ed nikdy p\u0159edt\u00edm komer\u010dn\u00ed profily nenav\u0161t\u011bvovali.
 V\u00e9st sv\u016fj vlastn\u00ed profil a dostat se do pov\u011bdom\u00ed u\u017eivatel\u016f Instagramu je tedy v sou\u010dasnosti nezbytnou sou\u010d\u00e1st\u00ed firemn\u00edch strategi\u00ed, jejich\u017e realizaci usnadnila doty\u010dn\u00e1 platforma t\u00edm, \u017ee t\u011bmto profil\u016fm poskytuje virtu\u00e1ln\u00edho pr\u016fvodce pro orientov\u00e1n\u00ed se na s\u00edti. Pro rok 2018 nav\u00edc p\u0159edstavitel\u00e9 Instagramu pl\u00e1nuj\u00ed zaveden\u00ed etiket pro jednotliv\u00e9 produkty, kter\u00e9 umo\u017en\u00ed p\u0159\u00edm\u00fd p\u0159\u00edstup k jednotliv\u00fdm druh\u016fm zbo\u017e\u00ed a slu\u017eeb. Jako prvn\u00ed bude tato novinka uvedena ve Spojen\u00fdch st\u00e1tech, av\u0161ak do Evropy a zbytku sv\u011bta doraz\u00ed nedlouho pot\u00e9.                                                                                                                                                                                                                                                                                                                                                                                         4.4\/5 - (5 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"V\u00edce ne\u017e 25 milion\u016f firem s\u00e1z\u00ed na Instagram","item":"https:\/\/www.spaarch.cz\/vice-nez-25-milionu-firem-sazi-na-instagram\/#breadcrumbitem"}]}]